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Discover The Fortune That Lies Hidden In Content That Search Engines Love Some people spend thousands of dollars, and expend months of effort to increase their page rank. Could questionable search engine optimization techniques lead to URL penalization? Absolutely yes! Mega Search Engines, Article Writers Must Understand Latent Semantic Indexing The mega search engines like Google, now use latent semantic indexing. Utilizing this process clearly indicates how much value Google places on the various services it brings to its customers. It is a service that dovetails nicely with search engines in trying to bring to their users the precise information they have requested.