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Brand Identity Guidelines By : Scott White Start with performing some branding research. When was the last time you went out to customers, prospects and past clients and asked them what they thought of your industry? Branding Yourself as an Expert By : Johnny Albertson Branding yourself as an expert in your particular industry can do wonders for your business. Establishing yourself as the expert in your field will help you gain both recognition and respect. Putting a Face to a Name: Developing a Company Brand By : Johnny Albertson The business world is all about first impressions. If a customer likes what they see instantly, they are likely to invest. This is what makes branding so important. Internet Branding: Understanding Its Importance By : T J Madigan Branding, as a whole, is essential for any serious business because quite simply a companys brand is what distinguishes it from its competitors.