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Promoting Web 2.0 hotel marketing with Google Interactive Maps

By: Francis Clay

The "Google Maps" department has announced a major feature release to embed an interactive map in your website with 3 simple steps. Hotel websites can now brighten their location pages adding itineraries and showing the main points of interests of their travel destination:

1. Go to the Google maps and display the map of interest by entering directions or name of your City.

2. If you look at the upper cornet of the page, you'll see "link to this page" - click on it, then copy the content inside "Paste HTML to embed in website".

3. I think you know which is point number 3, right? Paste this code in the HTML of your location web page and there you are.

Location is the most important part of hotel websites - with few exceptions, decide for the hotel because of its position. It is therefore essential to stress the location and the attractions of the zone. A descriptive interactive map it's what you need.

If you're looking for new Third Party Intermediaries, probably the best you can find are on Social Networks and UGM websites. If you really want to improve the non-commercial side of your hotel site (thus improving the commercial side :) a Google map showing the best places of interest could be the easiest way to promote your business and convert lookers (of the map) into bookers.

Add to your map location's points of interest - To make it a little more attractive and functional, you can customize the map and show the main points of interest of the location (adding descriptions, pictures, videos, drawing lines and forms). You can add itineraries, restaurants, shopsand surely museums and monuments. Everyone can do it, and without the API problem. Thank you Google!

Follow the instructions of the Official Website: http://maps.google.com/support/bin/answer.py?answer=68480. I'll show you a map reworked for a Florence hotel: http://www.rosarygarden.it/map/map_en.htm

Keyword Articles: http://www.keywordarticles.org

Thanks to Florence hotel for the authorization to use their material

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