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Generally the mistakes people make in managing their AdWords campaigns are the same ones made by most advertisers. Improvements can be made with under an hours work. This can save you hundreds and probably thousands of dollars with less than 60 minutes work following the advice given in this article. Want to know what the number-one mistake people make is in Google AdWords campaign management? Improperly organized campaigns. Badly organized ads and keywords cripple your Google campaigns and cost you a ton of money. When your campaign is organized right you will get the effect you are looking for right off and adjustments and optimization are a snap. This will make all the difference over the long haul. In a utopian world everytime someone typed in a keyword you would have the perfect ad for that keyword. With all those different keywords, you have a unique ad for each one. Say you have two thousand keywords, then you would need to write two thousand ads. However we don't live in an optimum world. We can get a good result by clustering keywords that are alike with an appropriate ad. Ad groups are the smallest individual units that contain your keywords and your ads together. You can have multiple ad groups in a single campaign. A campaign is just a handy way to organize ad groups, usually according to broad topic. In one Google account, you can have nearly unlimited campaigns. You may be selling many different services on completely different topics, at totally different websites. All from your one Google account. The way you divide up your campaigns is your choice, but the in which you divide up your ad groups is not. There is the right way and the wrong way to do it. Someone starting out might put their campaign together this way: Smith's Telecommunications Vital Solutions for Your Every Voice Mail Need www.smithstelecom.com With this as their ad their keyword list has this appearance: auto attendant business telephone systems call management systems voice mail voice mail equipment voice mail service voice mail systems At that point the visitors are all sent to the same landing page with various links to pages called 'Services', 'Equipment', 'FAQ', 'About Us', 'Contact Us', and so forth. So what is wrong with that way of managing AdWords? Number one is the variety in the keyword list is too wide. Each of those words should be put into its own adgroup adding in a shortlist of similar keywords/phrases. The ad doesn't match the keywords, and it can't, because there are too many different kinds of keywords in the group. Putting your business name in the headline is a major mistake for nearly every business including Smith Telecommunications. This will make your click through rate really low and therefore you will have a very high bid price. Is this ad selling Smith Telecommunications? Is that what the customer is looking for? Make your ad reflect the needs of the customer. If a prospective client is looking for 'voicemail systems' he wants to land on a page about voicemail systems. Similarly if someone is looking for 'voicemail equipment' he wants to land on one with info on voicemail equipment. These are separate topics. Prospective clients don't want to hunt all over your page looking for what they want. It is more likely they will leave to go elsewhere. By creating a specific layout of your keywords and adgroups initially, you will be able to make these adjustments more easily. Using www.wordtracker.info or http://inventory.overture.com, categorize your keywords into neat and closely related adgroups. Something like this: Voice Mail Services (adgroup) voice mail provider voice mail service voice mail service provider voice mail services Voice Mail System (adgroup) voice mail systems voice mail systems for realtors telemarketing and voice mail systems phone systems voice mail home office voice mail systems home office telephone voice mail systems Auto Attendant (adgroup) answering attendant auto system auto attendant voice mail services auto attendant auto attendant phone system auto attendant software auto attendant system auto attendant voice mail phone auto attendant Before assembling these into a campaign, serious thought (and work) should be given to negative keywords. These are some keywords for "Voice Mail Software". voice mail software voice mail business software voice mail software for panasonic voice mail broadcasting software voice mail business software multiple voice mail software mac voice mail software multi-line voice mail system software vru norstar voice mail software software to record voice mail free voice mail software You might not want visitors who want something for free. Your company also has nothing to do with voice broadcasting and you don't have anything for Macintosh computers. So turn those into negative keywords by putting a minus sign in front of them. The above list now looks like this: voice mail software voice mail business software voice mail software for panasonic voice mail business software multiple voice mail software multi-line voice mail system software vru norstar voice mail software software to record voice mail Negative Keywords: free mac macintosh broadcast broadcasting So when you set up your ad campaigns, each one of these keyword lists is going to go into a different group with its own set of ads.
Keyword Articles: http://www.keywordarticles.org
Kirt Christensen's dynamic style of AdWords Management as he managed more than $612,000 of annual ppc advertising for clients, has them raving about him! managemypayperclick.com
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